I was facing this issue and resolved it by removing the SPN name for SQLServer.

 

 

Below are the steps I used to fix this issue :-

  1. Open Command Prompt with Run as Admin with account having admin permission in that domain.
  2. Type "setspn -l ServerName" and see the result. I got below result :-

               C:\Windows\system32>setspn -l ServerName
               Registered ServicePrincipalNames for

               CN=ServerName,OU=XYZXYZ,OU=EDGE,OU=PRODUCTION,DC=phx,DC=gbl:
               MSSQLSvc/ServerName.phx.gbl:SQLEXPRESS
               MSSQLSvc/ServerName.phx.gbl:64723
               HOST/ServerName.phx.gbl
               RestrictedKrbHost/ServerName.phx.gbl
               TERMSRV/ServerName.phx.gbl
               WSMAN/ServerName.phx.gbl
               HOST/ServerName
               RestrictedKrbHost/ServerName
               TERMSRV/ServerName
               WSMAN/ServerName

3. Now from above list, look for all the entries with name : "MSSQLSvc/ServerName***". In my case we found two entries :

MSSQLSvc/ServerName.phx.gbl:SQLEXPRESS
MSSQLSvc/ServerName.phx.gbl:64723

4. Now you have to delete these two SPN entries. Use below command to delete the SPN entries :

setspn -d MSSQLSvc/ServerName.phx.gbl:SQLSERVER ServerName

setspn -d MSSQLSvc/ServerName.phx.gbl:64723 ServerName

 

Now you can rename the server name easily